Articles

Among long-time observers of Middle East politics, the sorry state of Israeli hasbara, as the country's foreign image-building is called in Hebrew, is something akin to the stuff of legend. Time and again over the years, Israeli messaging — on everything from its strategic intentions, to relations with the Palestinians, to foreign policy toward the Arab world — has fallen flat or received a cold shoulder from unsympathetic international audiences. This has been the case despite consistent, heavy investments from the Israeli government in the use of television, radio, print media and the Internet to win hearts and minds.

In 2012, amid the ongoing ferment of the so-called “Arab Spring,” officials throughout the Israeli government were expressing deep concern about their country's strategic position, and the potential for conflict on a multitude of fronts. Today, by contrast, Israel's security establishment can best be described as cautiously optimistic about its geopolitical situation, and with good reason.

Last summer, when the so-called “Arab Spring” was in full bloom, the government of Recep Tayyip Erdogan in Turkey was riding high.

In his quest for a pure autocracy, Russian president Vladimir Putin and his government have improved upon Joseph Stalin's epic achievements.

In the March 23, 1983, address that formally unveiled the Strategic Defense Initiative (SDI), President Ronald Reagan famously outlined a vision that challenged the “balance of terror” that governed relations between the U.S. and USSR. Reagan proposed an alternative to continuing to live with the imminent threat of thermonuclear war: the development and deployment of defensive capabilities able to eliminate nuclear-tipped ballistic missiles.