Hasbara Doesn’t Work: Israel Needs A New Form Of Messaging
Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence.
Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence.
While Moscow claims that it wants to replace the “rules-based international order” with a fairer system for all, Russia’s day-to-day behavior seems more appropriate for a rules-free system—one where right is determined simply by muscle and the nerve to use it.
If the Biden administration is intent on keeping the United Nations Interim Force in Lebanon (UNIFIL) in place, it would do well to make its existence contingent on a meaningful crackdown against Hezbollah.
Israel and the United States cannot afford to dismiss Iran’s escalatory strike on Saturday as a mere demonstration.
In tandem with its military offensive against Hamas, however, Israel has experienced a deeper strategic shift. A sea change is now taking place in Israel’s approach to security affairs, informed by the errors and miscalculations that made the atrocities of October 7th possible.