Publications

Among long-time observers of Middle East politics, the sorry state of Israeli hasbara, as the country's foreign image-building is called in Hebrew, is something akin to the stuff of legend. Time and again over the years, Israeli messaging — on everything from its strategic intentions, to relations with the Palestinians, to foreign policy toward the Arab world — has fallen flat or received a cold shoulder from unsympathetic international audiences. This has been the case despite consistent, heavy investments from the Israeli government in the use of television, radio, print media and the Internet to win hearts and minds.

In 2012, amid the ongoing ferment of the so-called “Arab Spring,” officials throughout the Israeli government were expressing deep concern about their country's strategic position, and the potential for conflict on a multitude of fronts. Today, by contrast, Israel's security establishment can best be described as cautiously optimistic about its geopolitical situation, and with good reason.