Publications

The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s a $250 billion global force reshaping how brands build loyalty, drive engagement and grow their businesses.

What a difference a year can make.

Last summer, Iran appeared to be well and truly on the march. Its chief Palestinian proxy, Hamas, had succeeded in bogging Israel down in a costly ground war in Gaza – and turning global public opinion against the Jewish state in the process. The United States, under the Biden administration, didn't appear to have much of an answer to Iran's persistent pursuit of nuclear status, or to the growing regional threat posed by its other proxies, like Yemen's Houthi rebels. And vulnerable Gulf states, acutely aware of this dynamic, were increasingly seeking some sort of accommodation with Tehran. As a result, the Iranian leadership's strategic ambitions had begun to expand dramatically.