The outcome of the Second Karabakh War is a watershed event in the modern history of Eurasia. It represents the moment of conception of a new South Caucasus, the only part of the world that borders on Russia, Turkey, and Iran. Unsurprisingly, external powers like the U.S., China, the EU, India, and the GCC states are all taking greater interest in its future.

With the return of the Trump administration, the concept of great power competition has seen something of a renaissance.

“We need an immediate ceasefire, the release of all hostages, and massive humanitarian aid for the people of Gaza,” French leader Emmanuel Macron declared in announcing that France will recognize a Palestinian state next month—an announcement that British prime minister Keir Starmer and Canadian prime minister Mark Carney quickly echoed.

Any pivot to Asia must prioritize a comprehensive strategy for Greater Central Asia, yet the U.S. has offered no coherent regional strategy to date. Greater Central Asia is the connective tissue bridging Europe to Asia through energy, trade, transport, and resources, a cornucopia of commercial opportunities. The region figures prominently in the strategies of U.S. adversaries for securing competitive advantage against American interests. Ignoring Greater Central Asia thus exposes the U.S. to lost opportunities and unwanted strategic surprises.

The Iranian regime’s most acute vulnerability comes not from external attack but from within: from the persistent and growing discontent of its own citizens. In response, Tehran has leaned more and more heavily on a long-term strategy of digital control.

The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow. It’s a $250 billion global force reshaping how brands build loyalty, drive engagement and grow their businesses.